Logo: Fedex
I am not sure how many of you have noticed a hidden symbol in the Federal Express logo: I am talking about the 'arrow' that you can see between the E and the x. It was introduced to underscore speed and precision, which are part of the positioning of the company.
Logo: Families and Marriage.
The above are two magazines from the Readers Digest stable. Again, the attempt to communicate what it is about quite figuratively through the logo catches attention.
Logo: Eight
This logo is too good. For the name Eight, they have used a font in which each letter is a minor adaptation of the number 8.
Logo: Eighty 20
Eighty-20 is a small consulting company which does sophisticated financial modeling, as well as some solid database work. All their work is highly quantitative and relies on some serious computational power, and the logo is meant to convey it. People first guess that 20% of the squares are darkened, but that turns out to be false after counting them. The trick is to view the dark squares as 1's and the light squares as 0's. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.
Logo: Amazon
You might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also represents the smile brought to the customer's face. Is that deep or what?
Got all the above from a "flying" email and I would really like to thank the guy/gal who first noticed those "below the skin" logos, wherever you are :)
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